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Research reports

Review of literature on taste and smell

This paper sets out to provide a broad review of theliterature on taste and smell. The area has been dividedinto two main sections. The first half of the review centers around the psychophysical aspectsof taste and smell. The second half of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1974

Research papers

Shopping styles and strategies and their relationship to in-store factors

This paper is concerned with increasing understanding of the mechanisms which determine how shoppers make purchasing decisions. It is particularly concerned with housewives shopping for branded packaged goods in self-service stores/supermarkets in...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: David Beazley, Tony Lunn
April 1, 1974

Research reports

Qualitative research on Kleenex tissues

The objectives of this research were:1. To find out respondents' brand preferences andreasons for selecting a particular brand of tissues;2. To look at preferences in pack sizes and reasonsfor these preferences, probing the relative importanceof such...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 28, 1974

Research reports

Tyre purchasing survey

The research was required for presentation to AssociatedTyre Specialists Ltd., the country's largest tyre specialistretailer and a client of Clough, Howard & Richards Ltd.,which would identify those factors which most influence malecar owners in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974

Research reports

Research report on skin care products

This research was designed as a follow-up studyto previous research on Collagen products. Theobjectives of the current research were: 1. To investigate attitudes to skincare, skincare programmes followed, products used etc;2. To look at factors...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1973

Research reports

Shopper attitudes to Mcilroys department stores

John Loveys Ltd. is concerned at the performance ofthe Mcllroys store in Darlington as compared with other storesin the group. The research was required to cover three principalobjectives: to identify those factors which prompt potentialcustomers to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973

Research papers

Consumerism

TNA has been investigating social trends as they affect consumer behaviour. Five groups of trends have been covered and the fifth group of trends, namely Consumerism, which is discussed in detail in this paper. The paper discusses studies of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
September 1, 1973

Research papers

Survey research on crime, criminal law and criminal justice in Belgium

In this paper we shall try to give a brief account of the public opinion polls held or planned in Belgium in the realm of criminality, criminal law and criminal justice. We have thought fit to distinguish three headings: 1. public opinion polls which...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: J. Van Houtte
September 1, 1973

Research papers

Some experiences in consideration of marketing aspects in corporate planning

The paper begins by emphasising the new aspects of corporate planning and mentions, that every industrial undertaking has yearly and medium-degree plans, but long-range plans are elaborated rather for industrial branches and for the people's economy...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: G. Lehoczky
September 1, 1973